Jim Reid knows what it takes to lead with one’s full potential.

An accomplished executive and trusted advisor to six CEOs throughout his 30-plus year career, Jim has coached, advised and developed thousands of aspiring leaders who have gone on to deliver high-impact results. He is an expert in building teams and a high-performing work culture—all while putting people at the heart of an organization’s success. 

Most recently, Jim was chief human resources officer at Rogers Communications for a decade, and during the COVID-19 crisis, helped foster a culture of resilience and high performance among the corporation’s 25,000-workforce. In that time, he led the rollout of a National Wellness Fund and revamped Rogers’s inclusion and diversity strategy. 

Originally trained as a military pilot, Jim built his expertise working alongside some of the best leadership thinkers in North America. In 2021, he was named one of the 50 Best Executives in Canada by ROB Magazine and in 2022 was invited to join Forbes Coaches Council. Jim is also the recipient of the 2022 OC Tanner Award for Lifetime Achievement in Human Resources.